![]() Somehow it suggested to me that designers in New York simply feel more secure with themselves and their position … and therefore they aren’t in the least afraid to meet new designers.” New York Graphic Design as Inspiration “I was able to meet all kinds of designers and art directors at all levels with no trouble. Or maybe it’s the access you get in the New York graphic design world, as San Francisco designer and educator Martin Venezky recounts. Consider Paul Rand, Alvin Lustig, Bradbury Thompson, Alexey Brodovitch, Herbert Bayer and Cipe Pineles. It could be the history, the ghosts of designers past. ![]() Given the difficulties-and that border-free democratizing force known as the internet-why do so many designers succumb to the New York graphic design siren call? (Talent helps too.)ĭesigners continue to flock to The Big Apple chasing big dreams, despite the impossible odds facing them or the challenges that dog their every step. Everyone’s New York Dream is different, and when it comes to making it to the city and truly “making it,” enthusiasm and resilience are two ingredients you need for the endeavor. The fantasy goes something like this: You arrive in New York City and start at the bottom, and eventually become partner at a prestigious firm you open your own firm you design for a large publishing house you work in-house for a Fortune 100 company you break into the comic book industry as a successful illustrator and expand your client base to become a freelance illustrator known all over the world or, of course, you. Tricky waters, indeed.Location, location: How did the Big Apple become the world’s premier design hub-and does it still hold the title? And to ask the question: How do we turn more of them to the world’s benefit?įor the inaugural topic, Fast Company gave us GMOs. The intent of REBRAND is to point out that, whatever their angle, these shifts can have a real impact. Gambling has become “Gaming.” Junk Bonds re-skinned as “High-Yield.” PFAS are increasingly known, much more memorably, as “Forever Chemicals.” And the Patagonian Toothfish on your menu is now the far more appealing “Chilean Sea Bass - fresh from the clear, icy cold waters off the coast.” These transformations happen all the time, often quietly, and with ambitions that are questionable as frequently as they are helpful. Recasting it to play a more meaningful role in building the futures we all hope to see. ![]() The concept? For each upcoming print issue, take something that desperately needs a transformation and reimagine it new strategy, new story, new name, new identity. This spring, Fast Company invited us to help launch a new feature series–REBRAND. IIT Institute of Design Named Rebrand of the Year by DesignWeek If you haven’t already, there’s still time to submit your work for Farbod and company to take a look. He hits it out of the park for us week in and week out and, now, he has a new gig…įarbod is joining the remarkable jury at this year’s Brand Impact Awards, including our good friends Lisa Smith, Kwame Taylor-Hayford and Liza Enebeis. He co-owns and operates his own record label. He’s worked with the likes of Sony, A24 and Coca Cola. It can be for anything from nailing a key presentation to untangling a knotty problem to bringing the best energy to the office.ĬOLLINS Design Director Farbod Kokabi just three-peated.įarbod has impeccable taste, a contagious imagination, an outsized heart for his craft and colleagues, and easily, easily, the best hair game around. The Bouquet is an honor handed off to the most deserving team member from last week’s recipient. One of our favorite traditions rolls around each Monday.Īt noon, the whole crew piles into Zoom from New York, San Francisco, Boulder, London, Hawaii and Woods Hole to chat, share updates and, most importantly, pass The Bouquet.
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